case study
Meet IvyQuest LLC
01
LOGO design + brand identity
It is a gift to work with a client from the conception of their dream. Coming to me with her company name and business plan, we brainstormed just the right tagline and website domain. Along with a fun exercise in COLOR PSYCHOLOGY, these strategies began to make the vision a reality, resulting in IvyQuest's LOGO + BRAND BOARD.
02
WEBSITE DESIGN
A website gives your business industry AUTHORITY. You are in it for the long haul to serve your clients in a professional manner. We worked through outlining IvyQuest's service offerings and what type of INBOUND MARKETING setup would be most beneficial to bringing in target client resulting in, not only a BEAUTIFUL, but also USER-FRIENDLY website.
03
business cards
Your business card represents your company BRAND and is sometimes your FIRST IMPRESSION. But, no matter how good your business card looks, it won't do you much good if you're not putting yourself out there and ACTIVELY NETWORKING with other professionals. It was exciting to create a new LOGO VARIATION for IvyQuest's business card which was later used for SOCIAL MEDIA TEMPLATES as well...see below!
04
social media
If I'm being honest, the logo and the website are the easy parts of starting a business. All you have to do is find a CREATIVE + INTUITIVE designer and done! But now you need to create the digital content to get your name out there. Working alongside my client to create ONGOING DIGITAL CONTENT not only serves IvyQuest but I am also continually learning their business as they continue to grow!
05
Blog template
A great way to connect with your TARGET CLIENT is to provide helpful information they may not even know they need. Blogs are a great way to welcome new customers and ENCOURAGE LOYALTY AND ADVOCACY. This client, being a talented English teacher, provided the copy while I offered some specific blog writing tips, page formatting, complimentary imagery and CUSTOM INFOGRAPHICS for each blog entry.